About Us

Lava Tribe is a collaboration between husband and wife team, Sarah and Steve Greenaway. As the parents of two very sporty girls, we couldn’t help but notice the lack of cool activewear and sportswear available to meet the needs of young girls, tweens and teens. At the time, our girls shunned the mermaids and sequins of the kiddie aisles but didn’t fit the older and adult styles (which often weren’t age appropriate anyway!). 

Our vision is to create suitable, stylish and functional sportswear and activewear for girls, tweens and teens that would make their Lululemon-clad mums jealous. We’re pleased to say that we’ve encountered many envious mums along the way.

We’re also committed to celebrating girls’ active achievements and motivating them to stay engaged in their sporting and fitness pursuits. We do this by sponsoring up-and-coming athletes across a variety of sporting disciplines, shining a light on their achievements to help raise their profiles, and nurturing our community of active and athletic young women as they lift each other up and celebrate one another’s successes.

Lava Tribe. We’re for girls that love to move.